The NFL continues to get spanked by middle America. Look, the Kaepernick thing is a disaster but so are the sheer number of commercials they pack into any game.
Taken together it is a death knell for the league who relies so much on television rights to pay their players those ridiculous contracts.
As reported by Breitbart: The NFL’s primetime numbers suffered greatly during the season opener, and on Sunday Night Football. And as the early returns from Monday Night Football start to trickle in, that trend doesn’t look like it’s changing.
According to Austin Karp — assistant managing editor at SportsBusiness Daily — the numbers for the early game were historically low:
While the numbers for the late game between the Raiders and the Rams seemed to have held steady with last year, that too could be a misleading fact.
According to Deadline Hollywood:
While at first glance the difference between this year and 2017 may seem small, it is important to remember that due to the chaos from Hurricane Irma last year not all markets reported in with early numbers. So, the results for the Minnesota Vikings’ 29-19 win over the New Orleans Saints and the Denver Broncos’ 24-21 victory over the LA Chargers were based on just 48 of the usual 56 markets that make up the first round of ratings. Meaning that the ratings decline for this year might be more in line with the overall sagging response the NFL and its various broadcasters have been receiving the past couple of years.
ESPN's "Monday Night Football" overnights: 7.5 rating for Jets-Lions in early window. 7.0 rating for Rams-Raiders late. Tough comp to 2017 with Hurricane Irma. However, last night is pretty low historically for "MNF" opening doubleheader
— Austin Karp (@AustinKarp) September 11, 2018
Even worse, consider that the late game featured a major market team from Los Angeles, Jon Gruden’s return to coaching, and the fact that the game was competitive; with both teams tied at 13-13 with one minute remaining in the third quarter.
Thursday’s scrum between Super Bowl champion Philadelphia Eagles and the Atlanta Falcons, captured a scant 13.4/5 result in metered markets. That number represented another eight percent drop from the same week’s game during the 2017 season.
Jets-Lions is lowest early window MNF opener in at least a dozen years. Blowouts never good. Rams-Raiders is flat compared to Chargers-Broncos last year in late window https://t.co/TVWQ4zSHPP
— Austin Karp (@AustinKarp) September 11, 2018
