The Police have responded to the scandalous hiring of Colin Kaepernick by Nike and Nike better reconsider quickly if they want to survive.
Protests and building and boycotts have begun and this is just the start. From TMZ:
The National Association of Police Organizations has fired off a letter to Nike chairman and CEO Mark Parker saying the org. is now calling for a boycott of all Nike products.
“In featuring Mr. Kaepernick in the ‘Just Do It’ campaign, Nike grossly insults the men and women who really do make sacrifices for the sake of our nation,” the letter obtained by TMZ Sports reads.
“We are calling on all our member officers, their families and friends to join in boycotting all Nike products.”
One of the largest police organizations in the nation is blasting Nike for the new Colin Kaepernick ad campaign … saying Swoosh’s definition of sacrifice is a slap in the face to those who risk their lives to protect the country.
The brand has been receiving both praise and criticism for Kaep’s new “Just Do It” ad — which features the words, “Believe in something. Even if it means sacrificing everything.”
TMZ Sports has obtained a statement from the National Association of Police Organizations — an interest group that represents more than 241,000 officers — about the new campaign … and they’re PISSED.
“Oh, Nike! You are soooo brave!!” the statement says. “Holding up Colin Kaepernick as an example of someone who has ‘sacrificed everything’. Right!”
“Come on over to Arlington National Cemetery, or to the National Law Enforcement Officers Memorial in Washington, D.C. or to the trauma unit of a military hospital if you want to learn the meaning of ‘sacrifice’ and why our flag means something to so many.”
Here is the full text of the blistering letter they just sent Nike:
Mr. Mark Parker
Chairman, President and CEO
Nike World Headquarters
Re: Colin Kaepernick and Nike’s “Just Do It” Campaign
Dear Chairman Parker,
On behalf of the more than 241,000 law enforcement officers represented by our Association across the country, I write to you to condemn in the strongest possible terms your selection of Colin Kaepernick for Nike’s “Just Do It” ad campaign. Mr. Kaepernick is known, not as a successful athlete, but as a shallow dilletante seeking to gain notoriety by disrespecting the flag for which so many Americans have fought and died.
The inclusion of Mr. Kaepernick in Nike’s “Just Do It” ad campaign also perpetuates the falsehood that police are racist and aiming to use force against African Americans and persons of color. In reality, officers across the nation risk their lives not only protecting the athletes featured in Nike’s various campaigns, but also serve aspiring athletes across the country who use the Nike brand, through the thousands of Police Athletic Leagues, Boys and Girls Clubs and Big Brother/Big Sister programs where our officers donate their time and energy. They deserve to have the respect and full support of corporate citizens like Nike. Adding to the insult is the image of Mr. Kaepernick from the campaign featuring the quote “Believe in something. Even if it means sacrificing everything.” The fact that Mr. Kaepernick is no longer a starting NFL player does not equate to him being someone who has “sacrificed everything”. To truly understand what it means to “believe in something” and “sacrifice everything”, you should look to Arlington National Cemetery, or to the National Law Enforcement Officers’ Memorial in Washington, D.C., or to the trauma unit of a military
hospital. The brave men and women of every race and color buried there, memorialized there, healing there, believed in this nation and our flag and exemplify the true meaning of “sacrifice”.
In featuring Mr. Kaepernick in the “Just Do It” campaign, Nike grossly insults the men and women who really do make sacrifices for the sake of our nation. We are calling on all our member officers, their families and friends to join in boycotting all Nike products.